The Longest Day is an annual fundraising event held to support the fight against Alzheimer’s disease by the Alzheimer’s Association. The ACBL was an inaugural global partner for this effort, and after 10 years of participating, bridge players have raised more than $9 million! (Funds raised in Canada are donated to the Alzheimer Society of Canada.)
The Longest Day is a
sunrise-to-sunset event to raise funds for the care,
support and research efforts of the Alzheimer's
Association. For 2025, face-to-face clubs can choose one day during the week of June 15-22 as their Longest Day for special fundraising games. Sanction fees from Virtual Club games during the weekend of June 21-22 will automatically be donated.
The longest day of
the year, this event asks participants to push
themselves to complete approximately 16 hours of a
consecutive activity, such as playing bridge. It's one
day to honor the strength and courage displayed by
people with Alzheimer's and their caregivers every day. Bridge is uniquely suited for The Longest Day because studies have shown that playing strategic games, like bridge, help keep your brain healthy.
Show your support
by registering your club as an official 'team', donating
to a bridge club team, participating in The Longest Day
games, or all three! You'll be honoring the more than
35 million people worldwide who are living with
Alzheimer's and countless caregivers who face this
disease. And by playing bridge, you'll show the world
there is a fun game that may help slow the onset of this
disease. |
